White Plastiq

…has changed its name to Waking Patriots

Why?

In short, White Plastiq held very little meaning to me.

In 2017 I determined that, knowing as much about our world as I do, I needed to step up and be a messenger. Making music started to become a kids game, but I didn’t want stop (and I still don’t). I realized that I can speak out through my music, and that I must. That is when I began to struggle with the lack of purpose behind the name I had chosen many years prior. (Besides, plastic is one of the problems in our world.) Since I had already released my first album under White Plastiq so long ago, I knew there could be consequences to changing my artist name. So as I always do, I researched it. Of course my conclusion, based on what I had found, was that I had better stick with the name I had, it wouldn’t be worth the effort to change it, and the band name doesn’t really matter that much anyway, right? But still I revisited the idea several times since then only to repeat the process of researching and settling on keeping it.

White Plastiq: Alloy
Alloy: the only official White Plastiq album as far as I’m concerned.

The Music Industry

Finally, in 2020, I thought deeply about where I fit in society as an artist. Over the years I’ve learned so much about the giant record labels, the heavy drug pushing, MK Ultra, the intertwined Satanism, the human trafficking, the CIA initiatives and sociological operatives involved, that my view of the music industry has mostly reduced to disgust, at best. You can hear it in the lyrics of most of the popular songs. Even some of my greatest influencers appear to me to be likely heavily involved in the forementioned sins. I want nothing to do with it.

Of course, there are many talented musicians in the world whom are great souls and have not been corrupted by the corporate music industry (or not yet, at least). Many of them are being led astray and artists seem to be very easily corruptible. Plus to be successful and compete, artists often follow in the footsteps of other artists. This I realized, was something I was doing with the name White Plastiq. A weird, meaningless name which only served to paint maybe a visual picture; in my case (and in my mind), that of an advanced android body without it’s flesh or a brightly lit android factory, perhaps. Just a reduced verbal representation of stuff that I thought was “cool” at the time I came up with it. But not unlike Nine Inch Nails, Skinny Puppy, or Imagine Dragons. There is nothing wrong with these names, but I found that I was holding onto this idea that my name (and my music in general) couldn’t be too literal. The big shots always put things across in the most metaphorical ways. This probably appeals to a broader audience, because listeners can interpret the message in their own light and relate to it very easily, thinking the artist has identical sentiments. In reality, the artist is often expressing a different view or is even on a different topic entirely (such as many of the songs by Genesis, which a lot of people didn’t know were about drugs). This is generally the type of messaging the major record labels push. Beck openly admitted years ago in his career that despite many people analyzing and theorizing great deep meaning in his lyrics, he was actually just putting random words together (I’m paraphrasing). Red Hot Chili Peppers made a similar statement that it doesn’t matter if half of your lyrics don’t make any sense at all.

The Audience

So with vague messaging where people are free to think what they want to think about your message, what do you get? A vague audience. Even with the release of America (which I thought was very highly literal), I found that people with views in direct opposition with mine identified with my songs, claiming there were spot on. I thought, “How is that possible?” I was referring to pretty specific corruption, dropping names like Rockefeller, Rothschild and Henry Kissinger, which upon a little research (I thought) should take one right to the rabbit hole or at least turn people away, saying “Oh, White Plastiq is just a conspiracy theorist.” I was wrong. Fans even felt I expressed and shared their grievances against Trump, which I do not (not that I fully trust Trump either, but for the most part I don’t see him as much of a problem—certainly not enough to refer to him in a bad light in any of my songs).

I have an important message to deliver. I can’t afford to let people think I’m saying the exact opposite of what I actually intend, else I’m not making any difference and I’m not delivering the message. Naturally though, I need an audience and I realized several things about that:

  • It doesn’t have to be everyone. I’m not looking for world fame. I can even afford to have fans that hate me. Some will, and they will most likely be those who have opposite views, which brings me to:
  • There are people who view the world a certain way which goes right along the the narrative of the mainstream media, and many of those people will never change their view on it, no matter what proof or reason you throw their way. I don’t want to waste my time with those people and I don’t need them in my fan base.
  • There are millions or even billions of people who do share my views, whom I can perhaps help with my music, through guidance, through pep songs, etc. This audience is already out there.

My Marketing

I realized some things too about my marketing:

  • I was trying to get an audience to find me, and I was ending up with one I wasn’t happy with. Of course I’m always happy when others listen to an appreciate my work, but it appeared many of my listeners had views and likely even tendencies that didn’t sit well with me (such as drug abuse). These were the results I was obtaining from resources such as Facebook, Instagram, Spotify, the BigTech companies.
  • The audience I want is fleeing the tech giants due to the unprecedented censorship. My audience isn’t as easy to find online for a number of reasons. Many of these great people are my neighbors. Some of them can be found on newer platforms which support free speech and don’t censor and spy like Big Brother.

Needless to say, the solution was to go to my audience, meet my neighbors, use the platforms they’re on—screw Facebook! Screw Twitter! Yeah, I want my message to spread far and wide, but if I try to do it the way all the noncontroversial pros say to do it (like these social marketing gurus who sell their courses for hundreds of dollars to market on all the Big Tech platforms that will surely censor me—and have) I won’t reach anyone. I need to find my own way.

And as long as I’m going my own way on how and where to market, why shouldn’t I also pick my own approach to how I conduct myself or how I portray my message. This gives me a number of reasons I should not be vague, I should indeed be thoroughly literal.

The WP Logo

One minor thing that deterred me from changing my artist name is all the work I had put into the creation of my logo, which I was very happy with. I didn’t really want to change the WP, so I thought, “What if I came up with a name that started with a W and a P?” Once I thought of Waking Patriots I had no more concerns. Waking patriots is exactly what I intend to do, so I couldn’t have thought of a better name. The new name was meant to be. So I went to work recreating my spelled-out logo in the same style, but the shorter WP logo never had to change and it still looks great on a t‑shirt sleeve!

Carrying over the custom font style from the White Plastiq logo.
Spelled-out Waking Patriots logo creation in a 2005 version of Adobe Illustrator.

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